Revenue: We provide you with a path to drive incremental revenue for your business
Cost saving: We are a cost effective solution in comparison to building out a sales function
Relationships: We’re able to connect you with a broad network of potential advertisers who are wanting to reach your audience
Technical expertise: We are able to support any pre-existing technical advertising function you have built on your site
Brand Values: We’re in the business of creating mutually beneficial, win-win relationships so we won’t match you with an advertiser that isn’t aligned with your brand goals
Premium: Brand safe, highly sought after content and solutions. Everything we do must be well presented and thought out.
Strategic solutions: Insight-led selling with the customer journey and role of advertiser paramount to the partnership and content
Endemic categories: Expect high level category expertise understanding your role in the category
High SOV partnership: Our partner websites aren’t flush with ads. We believe in advertising experiences that add to the user experience
Brand Values: Ethical advertising sales and advertising partners.
"We were introduced to David in 2022, and over the past 18 months, he and his team have been instrumental in helping us establish a robust revenue base for our nonprofit organisation. The growth has been not only impressive but also aligned with our mission. From the outset, David demonstrated a deep understanding of our brand and a commitment to safeguarding the integrity of our editorial product."
"Boldo and I met in 2014 when he was the lead for Business Insider in Australia. He later joined us in New York quickly forging himself as a force in a new market where he was a complete unknown. His reputation in New York is still strong with advertisers recalling his energy and attitude."
"We started working with G'day in mid 2022. The G’day team quickly understood our business and took to selling our brand landing an impressive number of sales most notably a major partnership with a brand the likes we didn’t dream was even possible."
"I've known David from our University days and I always thought he would make an excellent media sales representative. Luckily he agreed and has proven time and time again that his sales ability coupled with his people skills make him a great asset to any sales team. I have also worked closely with David on a number of key projects as his agency client. I found his creativity, passion and dedication impossible to beat."
"David was a fantastic agency partner, working closely with the internal team from RFP briefing to campaign execution. He had a strong understanding of our CPG clients’ business needs and was able to develop ideas and execute plans that met key KPIs. He was a pleasure to work with and has a clear passion for media, always striving to better understand the clients’ business and find a solution or unique opportunity to present."
Managing Director & Founder
Digital entrepreneur and award winning sales person who has launched numerous digital media businesses into Australia.
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Ex: Business Insider, Urban List, GRAZIA, POPSUGAR, Gizmodo, Who What Wear, Allure Media, ACP/Bauer Media.
David has over 20 years of Commercial Director experience in Australia and abroad having spent a few years in New York with Business Insider after having launched BI into Australia. David setup G’day in 2020 with LoveToKnow Media out of Florida as the foundation publishing client.
A stalwart of Australian media who cut his teeth selling magazines at the then ACP Magazines on their iconic Australian publications such as The Bulletin, Burke’s Backyard and Australian Geographic. David has always had a passion for storytelling, content and advertising partnerships.
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Sales Director
With over 20 years in premium advertising and partnerships, Sandra is a client first relationship partner.
Ex: Channel 9 & Nine Radio, Sitchu, Gourmet Traveller, Qantas, belle, Gourmet Traveller.
Sandra has worked in every medium, having started her media career in outdoor before switching to work in the premium space with Gourmet Traveller & Qantas. Sandra, a mother of three, leverages her real-life experience across almost every product category and passion for partnership sales as the 2IC of G’day. A confident communicator who leads with integrity, caring about the what and also the how of all of our partnerships.
Business Development Manager
Proactive, start up sales lead who works to fast track the onboarding of our publishing partners.
Ex: ACP Magazines with Money, Real Living, House & Garden, Gourmet Traveller, The Bulletin and client leader on Harvey Norman & Domayne.
A proven performer in advertising sales, renown for her relentless attitude and bubbly personality. An acclaimed seller and award winner with ACP, Belinda leads business development for new publishing partners at G’Day, ensuring a strong start for any new venture. Belinda’s “keep things simple” when starting approach enables us to open doors and onboard business results for our advertising partners quickly.
Customer Success Lead
Dedicated to making sure our advertising clients have successful campaigns.
Ex: Pedestrian TV, Allure Media, Pandora Digital Radio, Inmobi, ACP Magazines, and Telstra Advertising Sales.
Stacey is an early adopter of digital marketing. Known for her keen eye for detail and flawless campaign implementation, Stacey’s experience as a seller ensures a comprehensive understanding of all facets of campaign delivery.
Designer
Ideas man & graphic designer dedicated to problem-solving and successful execution.
Known as Rusty, his expertise spans organizing photo shoots, commissioning writers and retouchers, ensuring brand consistency, and collaborating with various stakeholders. Rusty’s versatile skill set includes art direction, brand development, print advertising, website design, event collateral, and illustrations.
Tinkers at the intersection of graphic design, illustration, custom map making to create bespoke visual content.
With a background that includes Australian Geographic, Australian Traveller, Tourism Australia, Destination NSW, and Transport NSW, Mike Rossi is a creator of unique visual content. Specializing in graphic design, illustration, custom maps, and information graphics for both print and digital platforms, Mike crafts visual content for a diverse clientele.
Marketing & Marketing Consulting Services
External marketing partner available to assist digital and publishing brands.
Ex: Cronulla Sharks, Stan, Commsec, ING Australia, Telstra, HP & Rolling Stone. A proven c-suite level marketer specializing in driving business growth through world-class strategies and marketing capabilities. Thriving on a culture of experimentation and innovation, Mel brings results-driven leadership and strong analytical skills to collaborate on integrated marketing programs for our partners. Capabilities include digital brand development, customer lifecycle management, P&A accountability, and brand strategy implementation.
Content Creator
An award winning SEO copywriter, content writer and content marketing strategist.
A passion for effectively communicating the value of what you’re offering. Kelly’s in-depth research, sensational SEO, bespoke strategy, efficient project management and audience-focussed content creation and copywriting help our clients’ marketing assets.
Chief Advisor & Board Director
Acting as chief advisor for G’day, Andrew’s background in risk analysis helps shape our business.
Ex: Managing Director of Avant Mutual, Australia’s largest doctors’ medical indemnity company. Andrew led the company’s expansion through building or acquiring eight businesses, including three tech start-ups. Previously, he served as the CEO of Group Life at TAL, the largest division of Australia’s largest life insurer, overseeing a tenfold growth through digital innovation and a partner model.
Currently, Andrew is an entrepreneur, angel investor, and business builder.
Anything that can help you make money on your website or within your publishing business that you haven’t explored yet. Primarily it is through advertising sales be it direct and/or programmatic, however we also can help with affiliate, merchandise, events on site optimization and anything else we may think of.
Our business DNA was built on creating content solutions that add value to the editorial experience. We believe strong advertising offerings enable a stronger editorial product. Our internal clients are paramount to the success of our partnership.
Our process begins with a thorough set of stakeholder interviews to understand the different machinations of your properties. OUr aim is to provide you with low maintenance/low touch revenue acting as an extension of your business. Once the onboard process is complete you can be as involved as you would like.
Yes. We can provide you with a programmatic and ad serving solution.
We typically charge as a fixed percentage of revenue. We believe in win win relationships and will be transparent with you on the financial benefits of the partnership.
We tailor the service model based on the preferred level of time and investment from you.
These markets are typically subscale and difficult to navigate. By engaging G’day you have a low cost/low risk option to help scale your business with a known and proven set of advertising professionals.
1. You will be more important to us than you will be to any other sales aggregator.
2. We have proven performance doing this for other publishers based internationally and within our region.
3. Our team’s experiences spent working internationally means we understand the nuances of working with international partners.
Advertising follows audience. If we compromise the quality of the audience we will compromise the ability to secure advertising.
The existing set of publisher brands we work with hold high standard for the quality of the advertisers. This is one of our USPs.
We will develop various different models and scenarios with you to consider. Having Australian or territory specific content isn’t necessary to monetize an audience.
